WHY GOOD VIDEO IS ESSENTIAL FOR YOUR BUSINESS

A recent study shows that 90% of web consumers say that a video helps them make a decision to buy a product or patronize a business. Another study shows that, 64% of users who visit a business website are likely to patronize after watching a video. Currently, 71% of companies plan to increase their video marketing budget.

Nothing helps build increased relatability and trust with potential and existing clients for your brand than a top notch video. A video gives a brand a face and allows your target audience see the true nature of the business. Indeed nothing is more important to a business than its marketing.

With the emergence of social media platforms, video has become one of the top shared piece of content.  If your video advert is relevant to your target audience and resonates with them, they often end up sharing it with others who they think might as well connect with the message. This eventually creates a chain reaction as word of mouth proves to be powerful.

The truth is that, no one loves to read these days. Customers will prefer to watch a video about your product or services to be able to make a buying decision. Think about it, do you really ever read the manuals that comes with your: television, refrigerator, airconditioners, cars and so on? if you do, I can tell you that you’re like a unicorn. Customers only read when there are no available videos. Don’t leave them watching your competitors videos when they could have been patronizing you.

In summary, if you’re running a business and you’re not deploying professional videos to drive your marketing, you’re leaving money on the table and letting your competitors have a field day.

Our offices are in Lagos but we produce videos anywhere in Nigeria. You still have the opportunity to put your business on the forefront by creating the right video content. Need help? Send an email now to info@spsmediang.com to get started.