Why Video Works In The Sales Funnel

You know video is powerful, but have you employ its full potential for your sales funnel? SPS Media being the leading video production company in Lagos, Nigeria have helped marketers and business owner to apply different video strategies in their sales funnel which drove sales by about 30% . Video creates connections through sight, sound and motion –allowing you to display your product, tell stories, build relationships and boost conversion across the entire funnel. Want the inside scoop on video best practices? In this article, we’ll explore why you need video working for you.

Video Captures Attention Throughout the Sales Funnel

In today’s world, video is highly effective at capturing attention and engaging your audience at every stage of the sales funnel. As consumers, we are constantly bombarded with information, advertisements, and content vying for attention. Video cuts through the noise.

Research shows that video on landing pages can increase conversion rate by 80% or more. An eye-catching video immediately grabs the visitor’s interest and starts building that all-important emotional connection. Video also allows you to demonstrate how your product or service works, highlight key features and benefits, and build trust in potential customers.

Further down the funnel, video continues to engage your leads and nurture them into sales. Educational videos, product tutorials, customer testimonials and case studies are all perfect for moving leads closer to a purchase. 

At the bottom of the funnel, video can give customers a sense of confidence in their buying decision. Explainer videos that walk through getting started with your product help new customers feel supported.

How to Use Video to Connect With Prospects

Video is one of the most powerful tools in your sales toolbox and when used strategically, it can help you connect with prospects in a personal way and move them closer to a sale. Here are some tips for using video effectively:

Promote Your Business

Create a short video highlighting your product, service, values and mission. Post it on your website, blog and social media channel and it will help establish your brand and connect with potential customers.

Build Rapport

Share a video introducing yourself and your team. Let your personality shine through! People want to buy from real people they like and trust.

Educate Your Audience

Develop video tutorials, webinars or product demonstrations. This adds value by teaching prospects how to solve a problem or use your product. It also establishes you as an expert in your field.

Introduce a new offer

Send an email with a video announcing an upcoming promotion, discount or new product. This grabs attention and generates excitement in a way that an email alone cannot.

Nurture Leads

For those who visit your site but don’t convert, send a follow up video. Thank them for their interest and reiterate how you can help them. This keeps your brand top of mind and gives you another chance to make a connection.

Conclusion

As you’ve seen, video is a powerful tool for moving customers through the sales funnel. By tapping nature into the visual nature of video and using it strategically at each stage, you make your message more engaging, build trust and credibility. If you’re ready to use the power of video to move customers through your sales funnel, Contact SPS Media today. We’d be happy to discuss how we can help you achieve your goals and take your business to the next level with video.