THE ART OF VIDEO MARKETING IN NIGERIA

Video Marketing is the process of engaging and connecting potential customers to your products and services with the use of videos. It involves personalizing the videos to reach a specific niche of people and in return promoting brand awareness and increasing sales.

Since the advancements in social media and technology, videos have become the primary means of transferring information as it generates a higher retention rate of the audience compared to written or audio-only messages. This has encouraged a lot of businesses around the world to adopt marketing products with videos. These videos appeal directly to the consumers and can be used to describe the application and benefits of the products. This improves the understanding of the products by the consumer and also grows their interest in the business.

The Internet and Social Media specifically have become the hub for video marketing in recent years. Over 50% of Nigerians now have access to internet services and smart devices (according to Statista). And on every website or social media page you visit, there are multiple video ads running simultaneously. This undoubtedly helps the videos to reach millions of audience. According to Moovly.com; you are 53 times more likely to show up first in Google searches if you have videos on your website. This is a very important benefit of video marketing as Google is the number one search engine in the world with an average of 63000 daily searches from billions of people who can be potential customers.

Video marketing has become mandatory for the growth and survival of businesses especially in Nigeria. It would be careless of a business owner to ignore its benefits to their business. In case you’re looking for a professional video production company in Lagos, Nigeria, please give us a call or send us an email.