Top video marketing trends for your business in 2023
Video marketing is dynamic and changes according to the trends of our environment. It has become a critical part of a successful content marketing strategy. In 2022, 86% of businesses used video content to increase brand awareness, reach new audiences, and convert leads.
Here are 5 video marketing trends you can implement for your business in 2023;
1. Rise of Short-Form Vertical Videos; The overflow of video contents has made the human attention span shorter. Short-form video content is critical for businesses to maintain audience engagement in this digital age. TikToks and Instagram Reels are the leading platforms for short-form video advertising. 83% of marketers recommend videos that are less than one minute in length for optimal results. Short-form video content can also help brands appeal to younger audiences and keep up with trend culture. In 2023, brands are expected to keep their videos short and precise.
2. Video Live Streaming; Instagram users spend more time on live videos and have a higher engagement rate than pre-recorded videos. Major social media platforms like Twitter, Facebook, and Tiktok now offer businesses the opportunity to engage with their target audience in real time with live videos.
Businesses can use live videos to share feeds from their live events with followers, show their audience the journey behind a product or service and also conduct a Q&A session to address pressing questions followers may have on their product or services.
3. Optimising Videos for Silent Viewing; The evolving video consumption behaviour of consumers influenced this trend. According to recent industry research, 85% of consumers now watch videos with the sound off as they view content on the go. As a result, social media platforms like YouTube, Instagram, and Tiktok are now embracing audio transcription features.
To keep engaging customers in 2023, brands should leverage captions and on-screen instructions to optimise video content for silent viewing. Making videos for soundless playback can also help your business provide a more user-friendly experience for consumers and make your content more accessible to a broader audience.
4. Behind-The-Scenes Videos; Another video marketing trend for 2023 is behind-the-scenes (BTS) videos. These videos give audiences a sneak peek into how your brand operates. This gives your followers a sneak peek into business activities that happen around you daily.
Consumers love authenticity, and showing your audience the people and process behind the brand can make your brand more approachable, friendly, and appealing.
5. Social Media Stories; A new casual form of video content that is highly popular on social media today is the “story”. This format originated with Snapchat, which displays videos for only 24 hours before they disappear. Since Instagram created its own version of this content type called the story, it has become a more popular feature on many social media platforms, including TikTok, Facebook, and WhatsApp.
It is a unique way to reach potential customers nowadays as you can post a dozen contents a day without tiring out your audience, giving you more of an opportunity to connect with your followers.
If you need assistance with any of these done professionally, please give us a call or send us an email.
