THE IMPORTANCE OF STORYTELLING FOR YOUR VIDEO CONTENT
Video gives you an advantage over the written word, as people retain information from visual images for much longer than text. But if you want to give your video communication in your audience’s minds, storytelling is the ideal tool to employ for your video content.
Many businesses have competitors that offer a very similar service or product but one way you can really stand out from your competitors is to create video content with a narrative.
Some Basic Stats…
- Facebook generates 8 billion videos views per day on average.
- Youtube reports that mobile video consumption is rising by 100% every year.
- 55% of people watch videos online every day.
- Social video generates 1200% more shares than text content and image content combined.
- 90% of users say that product videos are helpful in the decision-making process.
- Including a video on a landing page can increase conversion rates by 80%.
All stats aside, it is worth noting that your content isn’t going to garner millions of views simply because it’s a video, it takes telling stories that resonates with your audience to get viewers wanting to come back to your content, hence creating more engagements, and eventually more patronage.
In conclusion, the importance of storytelling in your video content cannot be over-emphasized. Customers would readily go for a product/service whose video tells a story. Not just any story, but an engaging story.
So, how do you come up with a storyline? Well, that’s where we can help! Send an email now to info@spsmediang.com to get started.
