The Impact of Videos in your Business
Marketing through video gives businesses the opportunity to quickly showcase important features of their business without the customers even knowing that you are selling. The impact of videos in Business is tremendous. Videos, if crafted correctly, are addictive, and gives users a personal connection to what they’re watching.
SPS Media Crew producing a corporate video for a top brand in Nigeria on a RED Epic Dragon camera
As you probably know, video has never been more relevant in the digital realm and has become a vital marketing tool for every business across every medium. Companies use video as a format for telling stories, delivering messages, educating their audience, and so much more. The impact of a great video to your business can not be stress upon.
According to Hubspot, A leading sales and marketing Company. “Brands need video incorporated into every step of their marketing strategy,” and many organizations are prioritizing this in annual budget planning. There are many benefits to promoting your businesses with videos. These include increased engagement rates, shares, and views across all social media platform.
- 43% of people say video in content is more memorable than text (18%) and images (36%).
- 54% of consumers want to see videos from brands they support as opposed to newsletters (46%) or social images (41%).
- In fact, 81% of customers have been cajole to buy a product or service by watching a brand’s video.
- After one minute, only 5% of viewers stop watching videos, but 60% will stop watching after two minutes.
- 97% of marketers say video has helped increase user understanding of their product or service which increased brand awareness.
- 76% of marketers say video helped increase sales as well as traffic.
- 80% say video has increased dwell time on their website.
Professionally crafted video in business is very important.
Our offices are in Lagos but we produce videos anywhere in Nigeria. You still have the opportunity to put your business on the forefront by creating the right video content. Need help? Send an email now to info@spsmediang.com to get started.
