Simple social media strategies to distribute your video content

The social media space has become overflown and very concentrated with videos that it can be difficult to reach your desired audience when you post your video contents. Here are simple social media strategies that can help you reach a larger audience with your video contents.

• Choose the right platform: As Instagram and TikTok are great for short-form video content,YouTube is better for long-form video content and Snapchat is for daily content. Different social media platforms have different strengths and weaknesses with how audiences react to their content. So, choose the platform that best suits your content and your target audience.
• Optimize your video for the appropriate platform: Use the features on the chosen platform to improve the reach of your video contents. For example, on Instagram, you can use hashtags, add location tags, and add interactive elements like polls and questions.
• Use eye-catching thumbnails: The thumbnail is the first thing people see when they come across your video, so make sure it’s eye-catching and accurately represents the content of the video.
• Promote your videos regularly: Don’t rely solely on organic reach of social media platforms. Promote your video through paid social media ads or influencers to reach a wider audience. Great content can be useless without great social media marketing.
• Engage with your audience: Social media is a two-way street, so make sure you engage with your audience by responding to comments and messages. This will help build a loyal following and increase your reach.
• Measure your success: Use analytics tools to measure the success of your video content on each platform. This will help you understand what’s working and what’s not, so you can adjust your strategy accordingly.

If you need assistance with making video content for your business professionally and developing social media strategies for the right platforms, please give us a call or send us an email.