HOW TO GROW YOUR START-UP WITH PROFESSIONAL VIDEOS IN NIGERIA
Starting up a new business can be the riskiest and most challenging activity for an entrepreneur. But for businesses in Nigeria, professional videos can give your business an edge. Business owners have to convince customers in an already competitive market to leave trusted brands for theirs.
Creating professional videos about the business and its operations can help develop your market base in Nigeria. There are three types of videos that can help do this;
Product Videos: These are videos that show the description and accurate usage of the product. These videos educate the consumer on why they need the product and what it can do for them. It could also include information such as side effects of usage(in the case of medicine) and additional products required before use (In the case of Semi-manufactured products). This can engage the interest of new and existing customers of the industry to try out the company’s product.
Business Profile Videos: These are videos that show the consumer everything they need to know about the business. Some consumers like to know who they are patronizing before they spend their money on a business. The company video profile shows information such as the vision and mission statement of the business, the hierarchical structure of the business and also the company’s operational culture. It is also best if the business owner is speaking on the video as it shows competence to hear it directly from the horse’s mouth.
Testimonial Videos: In the case of companies new to a particular location but have an existing track record of success in another, testimonial videos can be used to show people talking about how good and reliable the company’s products and services are. This helps to appeal to customers who prefer to hear recommendations from regular people other than the company’s employees.
We are a professional video production company in Lagos. In case you need help with your videos; whether in Lagos or anywhere in Nigeria, please give us a call or send us an email.
