Product Videos Utility
Online shoppers build an imagination inside their head by seeing the product videos, and on that basis, they decide to make the purchase. Visuals create the first impression.
Visuals play a decisive part in ecommerce conversions. Since customers cannot examine a product physically in an online store, they can only trust visuals. This is where the importance of product video come to play.
What is Product Video?
A product video is basically the product description in the form of a video, through which brands try to educate customers about the product, its quality, features, benefits, etc.
Product Videos convert Prospects into Customers
The importance of product videos can be felt by the fact that 92% of the shoppers say that visuals influence their buying decision and around 64% of the users are likely to purchase after watching the product video. (Source: RenderForest)
This is because a product video brings a realistic feel.
Product Videos Build Trust
Online shoppers are highly concerned about product quality when making a purchase online. They are unsure whether the product would match their expectations or not.
Product video eliminates their doubts and builds trust regarding product quality. Shoppers, hence, feel more comfortable purchasing after watching the video.
Product Videos Engage Customers
One of the major benefits of product videos is that they capture more user engagement. Going through the product description, reading the entire information can sometimes be a tedious task for the customers. Not only is it tiring, but it is also time-consuming.
Product videos provide the same information in a crisp and clear manner and grab more user engagement. Moreover, people are likely to pay attention to videos than images or texts.
The Bottom Line
Adding videos to your ecommerce website can provide a significant boost to your business. It will grab higher engagement, higher average site time, higher sales and most importantly, it will help you win your customers’ trust.
A product video is a compelling way to lead a prospect towards a purchase. Though it would require spending a few bucks, in fact more, it will deliver positive results.
So, how do you come up with a well utilised product video? Well, that’s where we can help! SPS is a video production company based in Lagos, Nigeria. Please Send us an email at info@spsmediang.com or give us a call to get started.
