IMPORTANCE OF USING VIDEOS AS A PROMOTIONAL TOOL ON SOCIAL MEDIA
Social media is an internet-based platform of communication that allows users to transfer information to each other using; text, images, audio and videos. Various Social media companies like; Twitter, Facebook, Instagram and many more have become the digital town square and global marketplace for transactions of businesses. A platform where people discuss matters concerning their day to day living and also transactions of businesses.
Video ad promotions on social media have become one of the most popular tools used by businesses today. Social media companies now provide ad packages for individuals and businesses who are trying to reach prospective customers. Studies have shown that customers want to see videos of their trusted brands; so businesses use their social media platforms to share related media content to their customers. Videos have proven to be the most effective in building consumers’ interest in your business or product. The importance of using videos as a promotional tool on social media includes;
According to Topfloortech.com, 97% of marketers claim that videos help customers understand the product more. Videos show a more accurate description of the application of the product to the consumer.
- Videos when done professionally can appeal to the emotional side of the viewer and make them feel emotionally attached or connected to said product. This can also grow the number of followers on the pages.
- Videos also increase the amount of traffic on the business’s social media page. Videos shared on social media can direct potential customers to the Business’s profile or website.
- Social media websites and applications are run by different algorithms, and these algorithms have shown that pages with videos are more easily discoverable than those without.
- Product videos have also been proven to help customers make easier purchasing decisions.
- Professionally made videos also serve as digital assets of the company on their social media pages, as it generates value to the products/service rendered by the business.
All these are various importance of using videos as a promotional tool on social media. If you need assistance with any of these made professionally by experts, please give us a call or send us an email.
