Importance Of Creating An Engaging Tutorial Videos

As consumers increasingly turn to online platforms for information and entertainment, the power of visual content has become a driving force behind successful brand communication. Tutorial  videos are  instructional/informational videos  that teach viewers or customers how to do something or use a product or a service or process, or concept etc and create a sense of prowess. 

As the leading video production company in Lagos Nigeria,, SPS Media understands the importance of creating engaging tutorial videos catches attention and connect emotively.

This blog post will delve into the importance of creating engaging tutorial videos, display examples of companies in Nigeria, explore current trends, and provide proper statistics to guide you in crafting impactful tutorial content for your audience.

The Significance of Engaging Tutorial Videos:

Enhanced Learning Experience:

Tutorial videos offer an active and visual learning experience, making hard topics more available and engaging. Tutorial videos stand out as an effective means of communication and break down hard topics to make the audience understand it more better

Increased Brand Visibility:

By creating valuable tutorial content, businesses can place themselves as industry experts. Companies and brands that share their skills through engaging videos can notably increase their brand visibility.

Global Reach with Local Appeal:

Engaging tutorial videos can possibly reach a global audience while keeping a local appeal. This is crucial for businesses looking to grow their reach beyond geographical boundaries.

Building Trust and Credibility:

Tutorial videos provide an opportunity to create trust and credibility. When businesses share educational content that truly helps their audience, it makes the bond between the brand and their audiences stronger.

Examples of Companies in Nigeria Excelling in Tutorial Videos:

Andela:

Andela, a company focused on building high performing engineering teams, uses tutorial videos to share insights into software development, coding practices, and industry trends. Their videos not only educate but also place Andela as a thought leader in the tech space in Lagos.

Flutterwave:

As a leading fintech company based in Lagos, Flutterwave uses tutorial videos to explain financial technologies, online payment solutions, and e-commerce strategies. These videos serve as valuable resources for businesses finding their way to the digital financial landscape in Nigeria.

Current Trends in Tutorial Video Creation:

Interactive Content:

Interactive elements, such as quizzes or clickable notes, are becoming highly popular in tutorial videos. Viewers appreciate content that actively carries them along in the learning process.

Short-Form Videos:

With the rise of platforms like TikTok and Instagram Reels, short-form tutorial videos have gained grip. Creating clear and factual content is important, considering the fast-paced lifestyle in Lagos.

Mobile Optimization:

Given the high mobile usage, raising tutorial videos for mobile viewing is important. Responsive design and clear visuals add to a perfect viewing experience on smartphones.

Authentic Storytelling:

Viewers resonate with genuine storytelling. Tutorial videos that include real stories, challenges, and solutions create a connection with the audience.

Statistics Highlighting the Impact of Tutorial Videos:

According to a Cisco report:

By 2024, online videos will make up more than 82% of all consumer internet traffic. This statistic shows the power of video content in online relations.

HubSpot Research:

97% of marketers claim that video has helped increase user understanding of their product or service. This point out the benefits of video in passing hard information, a key point for tutorial videos.

Wyzowl’s Video Marketing Statistics 2023:

96% of video marketers say video marketing has increased user understanding of their product or service. This shows the real returns that businesses can expect from investing in high quality tutorial video content.

Creating Engaging Tutorial Videos in Lagos: Key Considerations:

Understand Your Audience:

In a diverse and active space, understanding your target audience is important. Modify your tutorial videos to address the specific needs and choices of your target audience.

Localise Content:

Consider including local elements, language nuances, and cultural sources to make your tutorial videos more relatable. Localization boosts connection and resonance.

Collaborate with Local Influencers:

Leveraging local influencers or experts in your tutorial videos can amplify your reach and credibility. Collaboration can enhance your video’s impact.

Optimize for Search:

Apply SEO best practices for your tutorial videos to ensure they are clear and visible. People actively search for information online, and to improve your content can majorly boost visibility.

Conclusion:

Exploring real world examples from companies in Nigeria, staying alongside current trends, and considering the statistics, businesses can use these insights to create compelling content that resonates with their audience. If you need any assistance for your next professional video production, contact us now!