How to repurpose Video Contents for your Business

Repurposing content ( “content recycling”) is the reusing all or elements of existing content in order to expand that content’s reach. It is basically transforming old contents into a new format (for example, turning a blog post into an infographic).

As a business owner, you’re constantly searching for ways to make your products unique while continuing to produce high-quality video contents on a regular schedule to promote your brand. Video content is a valuable asset in today’s digital world. It allows you to pack a solid amount of information into an engaging click. Audiences also get all the information they need within a short period of time. Here are various ways you can repurpose your video contents to serve new channels.

• Convert your videos into blog posts: This is to turn that video into an equally compelling blog post. You don’t need to transcribe the entire video in text for the blogpost, you only need to explain the important details in it, so whoever is reading can get adequate information as if they are watching the video itself.

• Convert your long Video Ads to Short-Form videos: Short-form video is popular because people can connect with a brand without having to invest too much time. TikToks and Instagram Reels are the leading platforms for short-form video advertising. 83% of marketers recommend videos that are less than one minute in length for optimal results. Instagram Reels are short, engaging videos recorded in a vertical orientation with an aspect ratio of 9:16. They are a great way to repurpose video content. Take your original video and make short, compelling clips from your main talking points.

• Repackage existing videos into a Webinar: When you have informational videos such as Product demo or Tutorial videos, you can take that video and turn it into a webinar. Your target audience may have missed the initial video. Therefore, marketing it fresh as a webinar will build audience interest and increase the video’s reach.

If you need assistance making any of these done professionally, please give us a call or send us an email.