Increasing web traffic with videos in 2023
Website traffic refers to the amount of users who visit a website, social media pages or profiles. Web traffic is measured in “visits” or “sessions,” and is a common way to measure an online business effectiveness at attracting an audience. When someone visits a website, their computer communicates with the website’s server and leaves a digital footprint. Businesses use video marketing to direct viewers and potential customers to their websites in hope of increasing sales.
When evaluating the performances of your marketing strategies, business analysts no longer just ask “how many people visited your website?” They want to know:
- How long did users stay? Bringing in huge amounts of traffic is ultimately meaningless if users leave after mere seconds. Websites should contain contents that engage viewers for a substantial period of time. Metrics such as bounce rate paints a picture of how the users behave.
- What % of users made a purchase? For a business to flourish, it needs a large audience. But it also needs to be the right audience. Businesses need to know how many users buy their products, commonly measured by conversion rate. This shows whether a business is effectively marketing their product or services.
- How much does it cost to bring in a visitor? Some web traffic is free, but many online stores rely on paid traffic and ads to support and grow their business. These costs could also be classified as marketing costs.
After evaluating all three metrics, you can know the number of web traffic that is directly related to the amount of sales generated. This shows the effectiveness of your video marketing strategies. If you need assistance with any of these done professionally by experts, please give us a call or send us an email.
