FREQUENTLY ASKED QUESTIONS ABOUT VIDEO MARKETING 

Video content is now leading marketing, engaging your target audience and increasing sales while growing brand as well. Although many brand marketers have come into the video marketing limelight, some brands are yet to follow because they still have doubts and questions which we will not only be discussing today but providing answers to as well.

1. How can I infuse video marketing into my brand’s current strategy?

Stop putting excessive thought into video marketing as a separate and optional consideration for your business. Video is an effective form of communication that needs to be infused into marketing structure. Video marketing like every other type of marketing requires planning, and knowledge of your target audience. Keeping your target audience in mind easily helps you create video content that you think they will find helpful or relatable.

2. How affordable is video marketing?

Yes, videos can be quite expensive depending on your budget and the kind of videos you intend to use. However considering the benefits of video marketing and the immense benefits it videos bring its definitely worth it. When starting, your brand might not have the technical skills or equipment to produce high-quality video content and that is okay. Take advantage of what’s available, try starting with a smartphone, a small crew and cast or contact professionals. 

3.  Is one video enough?

This depends on if you want to give your customers more than one opportunity to get familiar with your products or service. If you want to then consider releasing more videos that would help generate awareness, improve your SEO and establish and grow your brand consistently. Utilize your online exposure as much as you can. 

4. Can videos really help increase sales? 

Stats show that 75% of people are  more likely to buy your product or request your services after watching your videos. A customer’s journey include; awareness, attraction, inquiry, consideration/bargain and purchase. It’s necessary to trust the process, and do your best in putting out content, surely they convert to sales. 

5. How do I increase the views on my videos? 

The views on your video mostly depends on the platform in use, and your target audience, and as much as the purpose of your video should be to generate traffic and improve sales it is important to keep in mind a few tips to guide you. Try to create the most quality video you can. Pairing good lighting with good audio and quality content is the first step in getting the benefits you want. Also give reasonable attention to the titles of your video and thumbnail images as they are the first thing that every viewer notices. Get personal; it’s okay to give your audience a glimpse of your personality, it will help them build a connection with your brand. 

Linking your content to the right platform can help you attract your target audience. Consider using social media links such as YouTube and your business website. Stay consistent and Creative to get the best results!

Please send us an email for your video production; info@spsmediang.com