DEVELOP CUSTOMERS’ INTEREST IN YOUR BUSINESS USING PROFESSIONAL VIDEOS
The saying “we are what we eat” doesn’t refer to only food but how human beings are a product of habits and experiences. We all consume various information from our environment consciously and unconsciously. These information influence our decision making processes in day-to-day activities.
Professional videos have become the most commonly used method of transmitting information between businesses and its customers. From our Television sets to mobile devices and billboards on the streets; individuals and companies use videos to get information across to the people. It has become a vital tool in growing and promoting a business, product or brand.
A business trying to use videos as a tool to promote its brand needs to understand audience retention in respect to the duration of videos. As much as videos catch the interest of people more, no one wants to watch a bad video. The information transmitted on the professionally made videos are as precise and direct as possible. This is because videos mostly have a downward retention span; I.e the longer the video goes on, the less interested the viewer is. For example; when making a product video, stick to the description and application of said products in the shortest and most catchy manner possible.
Viewers respond to emotions. When using videos to build customers’ interest, businesses incorporate catchy phrases or tunes into the video to connect and appeal to the potential customers. This helps to retain the interest of the viewers throughout this video.
Businesses connect with customers by using professional videos to tell the story of their journey and experiences in the business. This connects with the emotions of the viewer as people respond more to messages gotten from regular people that they feel represented by. These can be specific races, ethnic groups, gender or religion. Testimonial videos are an example of these videos and made by businesses to show customers’ experiences using their products.
In case you need help making these videos professionally, please give us a call or send us an email.
