The truth is that most businesses that have complained about low sales or business patronage have not been able to really harness the power of videos. But even more importantly is choosing the right type of video for your business. You need to understand which type of video would deliver your message best. Using one type of video may not necessarily be as effective in getting a brand’s message across as another. To determine the right type of video to pass your message, you must first ask yourself these three key questions:

What message are you trying to convey?

You have to understand what exactly it is you are trying to convey to your customers. Ask yourself: What idea or information am I trying to present to my viewers? What action or reaction am I looking to obtain from my audience? All of these questions are crucial in determining which type of approach your company should take when deciding on video content.

Who is your target market?

The second question one must ask when deciding on their video marketing approach is: Who am I trying to target with my message? When choosing the right type of video to implement, it is crucial to determine whom you want your video message to reach and influence.

What goal are you trying to accomplish?

When choosing the right type of video for your business, you should know what you are trying to achieve with it. Are you trying to get more clients? Are you trying to entertain your viewers, promote an upcoming company event, or generate more brand awareness? All of these questions are important in determining the right type of video for your business at every point in time. It could be a client testimonial, a corporate business overview, an event recap, or an explainer video. These different types of videos have different goals, objectives, and results in capturing and sustaining a viewer’s attention.

In summary, your company should choose the video type that is most aligned with the company’s message, target market, and goals. By properly answering these questions, you will create an engaging, effective, and successful video that will expand your company’s clientele.

At SPS Media, these are some of the things we consider when making videos for our clients. Do you need professional videos in Lagos or anywhere in Nigeria that will promote your brand? Please give us a call or send us an email: info@spsmediang.com. +2348063229922