2022: THE ERA OF ONLINE VIDEO ENGAGEMENT

In a period of vast and ever changing development in the world of technology and social media, videos have become the constant and most popular source of digital content consumption and customer engagement. Studies have shown that customers want to see videos of their trusted brands online.

According to Invideo Statistics in 2020, 9/10 viewers would like to watch more online videos from brands and businesses. Now In 2022, an average individual watches over 100 minutes of online videos per day. This has made videos into a key tool for business promotion and engagement regardless of the size or structure of the business.

According to Cisco, online videos currently make up about 82% of consumer internet traffic. That is 15 times higher than it was 5 years ago in 2017. 85% of marketing professionals have also widely encouraged the use of videos in business marketing strategies. This is because viewers retain 95% of the information gotten from videos compared to 10% retention rate from reading. These marketers have also proven that video marketing strategies grow revenue 49% faster than non-video marketing. And this figure rises to 93% with the use of social media platforms. The cost and benefit effects of video marketing is also very encouraging as 88% of marketers report a positive return on investment(ROI) on video campaigns held on social media.

The length of the video is also important as videos up to 2 minutes get the most engagement. But there is a significant drop in engagement the longer the video goes on. So businesses are to keep their videos short and precise. In case you need help making professional videos for your video marketing needs, please give us a call or send us an email.