Have you ever wondered why some marketing videos get more views and patronage than others? Well, it’s simple, good and effective video marketing content.

But what really makes a good marketing video? Is it how colorful it looks? Is it the story? Or is it just making the right videos for the right audience? We have collated five tips in making marketing videos that boost patronage significantly.

The first ten seconds of your video should be captivating

Studies say that one-fifth of viewers will click away or not within the first ten seconds of watching a video. The first five to ten seconds of your video should grab the attention of the viewers.  Ignite your audience’s curiosity by starting out with questions that will sustain the audience attention till their expectations are met. Short and concise videos are highly recommended.

A good marketing video is about the story and not sales

Just like written content marketing, your video should concentrate on the value you are providing your audience. Your videos should use the power of emotions to appeal to your audience’s needs and desires.

Proper use of call to action

A call to action in your video, informs your audience on the action to take while watching or after watching your video. Your effort is as good as wasted if there is no action to follow through after watching a well edited marketing video. Always enable involvement from your audience through call to action in your videos.

Optimizing your videos for SEO

Descriptions are everything when it comes to video SEO. This is because descriptions allow Google understand the content of the video which makes your video easier to be generated when needed. So bear this in mind when next you come across a marketing video. They should be tagged with important keywords and clearly explained with proper descriptions and unique title.

Keeping these tips in mind when making a marketing video will surely get more views and customer engagement.

For a professional and effective marketing video, send an email to info@spsmediang.com